Historic British hi-fi manufacturer Cambridge Audio is throwing its hat into the automotive audio ring and teaming up with iconic car brand DeLorean on a yet-to-be-revealed in-car sound system.
Cambridge Audio will bring all of its sonic expertise to DeLorean's new Alpha 5 electric vehicle, inspired by the car company's 40 years of heritage. Of course, DeLorean is mostly known for its starring role in the Back to the Future franchise.
There's no shortage of luxury car manufacturers teaming up with high-end audio brands, from Bowers and Wilkins and BMW to Sonos and Audi, in what is a rapidly growing market.
Unfortunately, details about the Cambridge system are thin on the ground although we do know the Alpha5 is an all-wheel drive electric, 2+2 car featuring the DeLorean's signature gullwing doors, rear louvres, and three-layered taillights. It has a projected top speed of 155 mph.
Speaking about the new partnership Troy Beetz, Chief Marketing Officer at DeLorean, said, “Cambridge Audio has spent over five decades creating exceptional sound by developing world-class audio. It’s through their passion, craftsmanship and innovation that they continue to lead the industry in hi-fi products and technology. Our partnership brings together two pioneering companies to make one singular experience for drivers.”
The Alpha5 will be unveiled during Monterey Car Week, which kicks off tomorrow, where guests at the DeLorean House in Pebble Beach Cambridge will be given the opportunity to sample the sounds of several Cambridge audio products, including the Edge hi-fi separates, the Evo system and the company’s first-ever P40 amplifier, first released in 1968.
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